Effective Date: October 12, 2026
1. Introduction
Alter ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our AI companion mobile application (the "App").
Please read this Privacy Policy carefully. By using the App, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the App.
2. Information We Collect
We collect information that you provide directly to us, information we obtain automatically when you use the App, and information from third-party sources. The types of information we may collect include:
2.1 Personal Information You Provide
When you create an account or use the App, we collect:
- Account Information: Information necessary to create and maintain your account, such as contact details and account preferences
- Communication Data: Information you provide when you contact our support team or communicate with us
- Payment Information: Subscription and payment data processed through Apple's App Store (we do not directly collect or store your payment card information)
- Conversations: The messages, voice conversations and photos you share with your Alter, and what you tell it during onboarding, such as your name and the name you give your Alter. We use these to reply to you and to remember context from earlier conversations.
- Photos: Photos you send in chat are stored so they can appear in your conversation. We remove location and other camera metadata before storing them. A short description of each photo may be kept so your Alter can remember it. Photos you attach but don't send are deleted automatically, usually within a day.
2.2 Information Collected Automatically
When you access or use the App, we automatically collect:
- Device Information: Device type, operating system version, device identifiers, mobile network information
- Usage Analytics: Features you use, time spent in the App, interaction patterns, frequency of use, and other usage statistics
- Log Data: IP address, access times, app crashes, and diagnostic information
- Cookies and Similar Technologies: We may use cookies, pixels, and similar tracking technologies to collect information about your activity on the App
2.3 Information from Third Parties
We may receive information about you from third-party services, such as authentication providers if you choose to sign in using a third-party account, or from analytics and advertising partners who provide us with information about your interactions with our marketing campaigns.
3. How We Use Your Information
We use the information we collect for various purposes, including to:
3.1 Provide and Maintain the App
- Create and manage your account
- Provide you with the AI companion features and functionality
- Process your subscription and payments
- Personalize your experience based on your preferences and timezone
- Provide customer support and respond to your inquiries
3.2 Improve and Develop the App
- Analyze usage patterns and trends to improve our services
- Develop new features and functionality
- Conduct research and testing
- Monitor and analyze the effectiveness of the App
3.3 Communicate with You
- Send you technical notices, updates, and security alerts
- Respond to your comments, questions, and requests
- Send you information about new features or services (with your consent)
- Provide you with news and information about the App
3.4 Ensure Safety and Security
- Detect, prevent, and address technical issues
- Protect against fraud, abuse, and illegal activity
- Enforce our Terms of Use and other policies
- Verify accounts and activity
3.5 Legal Compliance
- Comply with legal obligations and regulatory requirements
- Respond to legal requests and prevent harm
- Establish, exercise, or defend legal claims
4. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
4.1 Service Providers
We share information with third-party service providers who perform services on our behalf, such as:
- Cloud hosting and storage providers
- Analytics providers
- Customer support services
- Payment processors (through Apple's App Store)
- AI and machine learning service providers
- Web search providers
When a message asks about something current, like news, sports or weather, or includes a link, the App may send a short search query to a web search provider, or open the linked page, to answer you. We remove your name, and the names of people in your life that we can identify, from these queries before they are sent, and we do not send your account information with them. We keep a short note of what was looked up alongside your Alter's reply, but not the search results.
These service providers are contractually obligated to use your information only as necessary to provide services to us and are required to protect your information.
4.2 Legal Requirements
We may disclose your information if required to do so by law or in response to:
- Legal process, such as a court order or subpoena
- Requests from government or law enforcement authorities
- Situations involving potential threats to the safety of any person
- Situations involving violations of our Terms of Use or this Privacy Policy
4.3 Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
4.4 With Your Consent
We may share your information with third parties when we have your explicit consent to do so.
4.5 Aggregated or De-Identified Data
We may share aggregated or de-identified information that cannot reasonably be used to identify you. This information may be used for research, analytics, marketing, or other purposes.
5. Legal Basis for Processing (EEA and UK Users)
If you are located in the European Economic Area (EEA) or United Kingdom (UK), we process your personal information based on the following legal grounds:
- Contract Performance: Processing is necessary to perform our contract with you (i.e., to provide the App and its features)
- Legitimate Interests: Processing is necessary for our legitimate interests, such as improving our services, preventing fraud, and ensuring security
- Consent: You have given us explicit consent to process your information for specific purposes
- Legal Obligation: Processing is necessary to comply with our legal obligations
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
The criteria we use to determine retention periods include:
- The length of time you have an account with us
- Whether we have a legal obligation to retain the information
- Whether retention is advisable in light of our legal position (such as for statute of limitations, litigation, or regulatory investigations)
When we no longer need your information, we will securely delete or anonymize it in accordance with applicable laws and regulations.
7. Data Security
We implement appropriate technical and organizational security measures designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit using SSL/TLS protocols
- Encryption of sensitive data at rest
- Regular security assessments and penetration testing
- Access controls and authentication mechanisms
- Employee training on data protection and security practices
- Incident response procedures
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
8. Your Rights and Choices
Depending on your location and applicable laws, you may have certain rights regarding your personal information:
8.1 Access and Portability
You have the right to request access to the personal information we hold about you and to receive a copy of that information in a portable format.
8.2 Correction
You have the right to request that we correct any inaccurate or incomplete personal information we hold about you. You can update much of your information directly through your account settings.
8.3 Deletion
You have the right to request that we delete your personal information, subject to certain exceptions (such as when we need to retain information for legal compliance or to complete a transaction you requested).
8.4 Objection and Restriction
You have the right to object to certain processing of your personal information and to request that we restrict processing in certain circumstances.
8.5 Withdraw Consent
Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
8.6 Marketing Communications
You can opt out of receiving promotional communications from us by following the unsubscribe instructions in those messages or by contacting us directly. Please note that even if you opt out of promotional communications, we may still send you non-promotional messages related to your account or our ongoing business relations.
8.7 Exercising Your Rights
To exercise any of these rights, please contact us at privacy@meetalters.com. We will respond to your request within the timeframe required by applicable law. We may need to verify your identity before processing your request.
9. Children's Privacy
The App is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are under 18, you must have permission from a parent or legal guardian to use the App.
If we learn that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to delete that information as quickly as possible. If you believe we have collected information from a child under 13, please contact us immediately at privacy@meetalters.com.
10. International Data Transfers
Your information may be transferred to, stored, and processed in countries other than your country of residence, including the United States. These countries may have data protection laws that are different from the laws of your country.
When we transfer personal information from the EEA, UK, or Switzerland to other countries, we implement appropriate safeguards, such as:
- Standard contractual clauses approved by the European Commission
- Adequacy decisions by the European Commission
- Other legally approved transfer mechanisms
11. California Privacy Rights
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
- Right to Know: You have the right to know what personal information we collect, use, disclose, and sell
- Right to Delete: You have the right to request deletion of your personal information
- Right to Correct: You have the right to request correction of inaccurate personal information
- Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information (note: we do not sell personal information)
- Right to Limit: You have the right to limit the use and disclosure of sensitive personal information
- Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your privacy rights
To exercise these rights, please contact us at privacy@meetalters.com. We will verify your identity before processing your request and respond within 45 days.
12. European Privacy Rights
If you are located in the EEA or UK, you have additional rights under the General Data Protection Regulation (GDPR), including:
- The right to lodge a complaint with a supervisory authority
- The right to object to processing based on legitimate interests
- The right to withdraw consent at any time
- The right to data portability
- The right not to be subject to automated decision-making, including profiling
To exercise these rights or if you have questions about how we process your personal information, please contact us at privacy@meetalters.com.
13. Third-Party Links and Services
The App may contain links to third-party websites, services, or content that are not owned or controlled by us. This Privacy Policy does not apply to those third-party services.
We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party services before providing them with your personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by:
- Posting the updated Privacy Policy in the App
- Updating the "Effective Date" at the top of this policy
- Sending you a notification through the App or via email (for material changes)
Your continued use of the App after the effective date of the updated Privacy Policy constitutes your acceptance of the changes. We encourage you to review this Privacy Policy periodically.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: privacy@meetalters.com
Data Protection Officer: privacy@meetalters.com
We will respond to your inquiry as soon as possible, typically within 30 days.
Last updated: October 12, 2026